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This blog is about interaction design: I am doing this blog for myself, to organize the things I find and hear about. This blog is also for my students to see what I am right now interested in and which directions I am looking at. Last but not least, this blog is maybe also inspiring for others, who want to know more about what Interaction Design could be…

My name is Reto Wettach. I have been in the field of Interaction Design for quite a while now, first with IDEO in San Francisco, then with Sony in Tokyo. Since 2003 I am working in academics, first with the Interaction Design Institute in Ivrea and now with the University of Applied Sciences in Potsdam, Germany. I am also working as design director with IxDS, a Berlin-based design research agency.

I am also the initiator of an open-source software tool for designers, who want to work in a creative way with hardware: Fritzing. Please check it out!

Besides all this computer stuff, I am interested in weird places and little adventures. With my partner Michaela Vieser I published a book on Overlooked Sights in Germany.

Any comments, links or questions are welcome.

reto (at) driftingfriends.de



1. Jaison Joseph Mattam - November 19, 2006

Hello Reto-san,

Greetings from India!
I just happened to browse into this page, while looking for latest interaction technologies. I am very glad to know that you are very much active in the field of interaction design. I do not know if you can recollect me, I am Jaison a junior engineer who was working with you from the software architecture labs at bangalore, when you were with Sony, Tokyo. The concept and the UI which you have devised for the killer application for TV is still new!! You have immense talent and creativity to usher in an all new world of interaction- I wish you all the very best in the field. I look forward to great things from you…will sure watch this space. When you find time please mail me, am eager to know about the latest happenings in interaction design.

2. Phyllis - November 14, 2008

Hello Reto Wettach,

I am an interaction design student in London; and I have been browsing for any exhibitions to attend when I stubbled on your page.

I have a great passion for interaction design and I love going to places for inspiration.

Can you point me to any place or recent exhibition that I can attend in London or surrounding areas that has to do more with interaction design?

Hope to hear from you soon. Many Thanks


3. Sajith Gopinath - November 28, 2008

Dear Reto!

Hai from an old frind from India.


4. Crystal Sullivan - April 22, 2012

Hi Reto! I am trying to plan a trip to Germany for this fall and would love to get a copy of your book. The only one I could find was on Amazon UK for 91 Euros. A bit steep. Do you have any copies or know where I could get one? I live in the US but still have some family living in Germany. Thanks for any help you can give me! Crystal

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6. Johnb156 - April 27, 2014

Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, as well as the content! beefdkcaedak

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