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Steve Jobs – again… :-) December 6, 2011

Posted by reto wettach in making the invisible visible, methods, new technologies, theory.

Here is a nice video of Steve Jobs at the WWDC in 1997 (!) – responding to an insult from the audience. The insult is not the interesting part, but Steve’s respont to it:

One of the things I always found is that you gotta start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you are trying to sell it.

Then he illustrates his point with the laser writer, a very complicated technology with an easy to understand result – the high quality print out:

And I remember, seeing the first print out come out of it [the laster-printer], and just picking it up and looking at it and thinking: ‘We can sell this!’ Even if you don’t know anything about what is in that box, all we have to do is holding it up and asking: ‘Do you want this?’ […] And people went: “YES!”

And some mistakes will be made along the way – and that’s good: at least some decision were being made along the way!




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