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Touch Points – the card game… December 5, 2011

Posted by reto wettach in making the invisible visible, methods, service design, theory.

During our consulting work I realize more and more that a big portion of our time is dedicated to train customers in understanding the opportunities and challenges related to Service Design. The other day, we had a long discussion with a client in the financial sector to talk about Touch Points.

Today I stumbled on these “Touch Point Cards” by Simon Clatworthy from the Oslo School of Architecture & Design. Simon is researching “methods in service design” and came up with these cards, which – I supposed – are of great help in the brainstorming phase of a service innovation:

(image source)

 I just ordered a stack and will keep you updated…



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