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IxDS’s “Bad Connection”-concept presented at TED Global November 8, 2011

Posted by reto wettach in mobile, poetic, service design, social computing.

IxDS has been working for many years with Dr. Gesche Joost, leader of the Design Research Lab at Deutsche Telekom.

In 2008/2009 we conducted together a large design research project called “Woman’s Phone” (or Gender Inspired Technologies)(or Call Girls), where we investigated the specific relationship of women and their mobile phones. Based on the assumption that women conceive of their phones differently than manufacturers want to make believe, we developed a number of concepts to uncover this perspective.

One of the outcomes of the “Woman’s Phone“-project is Bad Connection, which was shown at TED Global last year in Oxford (starting at 3:22):

Bad Connections allows the user to induce noise into a phone call. This helps to end unpleasant calls: “Sorry, I can’t hear you anymore…”

I like the fact that Gesche did show this concept, because it proves that doing a design research project based on co-creation with a certain group (in this case women) does not mean that the results cannot be useful for people outside of this group. I would love to have such an app!!!

IxDS is currently developing a feasibility study of this project for Android.



1. Tactful Calling goes live « interaction design - December 12, 2011

[…] IxDS has been working on various innovations projects with the Deutsche Telekom. One rather larger design research project was “Gender Inspired Technology” or “Woman’s Phone”, which tool place in 2008-2010. I briefly wrote about this before. […]

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