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Two in One: Sustainability and Efficiency in Dutch Supermarkets September 19, 2011

Posted by reto wettach in gamification, service design, sustainable interaction design.









(image source)

Jumbo, a supermarket chain from the Netherland, came up with a nice solution for two aspects of their business: avoiding to throw away food and reducing the workload of their employees:

Every costumer, who finds a product, which is expiring on the same or on the next day, can take it home – for free.(here the rule in dutch)

Maybe I am wrong with the title “two in one” – because actually I forgot to count the joy of shopping!


(via FAZ Supermarktblog, a nice blog on food and large supermarket chains by one of the leading German newspapers.)



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