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Why we do Co-Creation… August 22, 2011

Posted by reto wettach in innovation process, service design, theory.
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Designing new services or interfaces needs the involvement of end-users. IxDS always approaches new projects by involving all stake holders – we call this process “Co-Creation” (based on the work by L. Sanders).

Why do we use this approach? Amongst others, because designers (and product managers and software engineers and …) are not able to see the world as their future users are seeing it. One nice prove for this I found today on boingboing:

Dan Russel, an anthopologist working with Google found out that “90 percent of US net users don’t know from crtl-F”.

In the original article Dan then explains that he is usually showing the people this feature after conducting his interview, and then “very often” people will say: ‘I can’t believe I’ve been wasting my life!'”

(image source)

Too bad that I could not find any paper by Dan showing his research…

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