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Psychological Functions of Badges April 30, 2011

Posted by reto wettach in gamification, social computing.
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As mentioned before in this blog, badges play an essential role in the process of gamifying our daily lives.


(
pictures taken from the paper)

The paper “Badges in Social Media: A Social Psychological Perspective” (CHI 2011) by the Yahoo researchers Judd Antin and Elizabeth Churchill presents an interesting framework for the badges:

  1. goal setting
  2. instruction
  3. reputation
  4. status/affirmation
  5. group identification

For me the concept of “instruction” is interesting and new: Badges can provide instruction about what types of activity are possible within a given system. This function is useful for indoctrinating new users, but also for helping silo’d users diversify their participation.

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Comments»

1. Mary Buttons - April 25, 2012

I agree partly with what you’re saying but badges can also be a great fashion item as well without having too much significance to the wearer!


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