jump to navigation

Psychological Functions of Badges April 30, 2011

Posted by reto wettach in gamification, social computing.

As mentioned before in this blog, badges play an essential role in the process of gamifying our daily lives.

pictures taken from the paper)

The paper “Badges in Social Media: A Social Psychological Perspective” (CHI 2011) by the Yahoo researchers Judd Antin and Elizabeth Churchill presents an interesting framework for the badges:

  1. goal setting
  2. instruction
  3. reputation
  4. status/affirmation
  5. group identification

For me the concept of “instruction” is interesting and new: Badges can provide instruction about what types of activity are possible within a given system. This function is useful for indoctrinating new users, but also for helping silo’d users diversify their participation.



1. Mary Buttons - April 25, 2012

I agree partly with what you’re saying but badges can also be a great fashion item as well without having too much significance to the wearer!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: