Psychological Functions of Badges April 30, 2011Posted by reto wettach in gamification, social computing.
As mentioned before in this blog, badges play an essential role in the process of gamifying our daily lives.
(pictures taken from the paper)
The paper “Badges in Social Media: A Social Psychological Perspective” (CHI 2011) by the Yahoo researchers Judd Antin and Elizabeth Churchill presents an interesting framework for the badges:
- goal setting
- group identification
For me the concept of “instruction” is interesting and new: Badges can provide instruction about what types of activity are possible within a given system. This function is useful for indoctrinating new users, but also for helping silo’d users diversify their participation.