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Persuasive Technology April 10, 2011

Posted by reto wettach in ecoviz, social computing, theory.

In the discussion of how interaction design can change our behavior – and even our thoughts – one book should not be missing – and will be quoted again… 🙂

(image source)

B. J. Fogg’s “Persuasive Technology” (2003) points out, which advantages computers offer over human persuaders:

1. Be more persistent than human beings
2. Offer greater anonymity
3. Manage huge volumes of data
4. Use many modalities to influence
5. Scale easily
6. Go where humans cannot go or may not be welcome

Under point 6, Fogg mentions embedded computers in the bathroom or in the bedroom or a “smart toothbrush”, which helps motivate kids to brush their teeth right…




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