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Symbolic Energy Saving April 9, 2011

Posted by reto wettach in ecoviz, making the invisible visible.

The Japanese web-designer Qanta Shimizu developed the Twitter-Plugin SETSUDENER, which symbolizes one’s good will to save energy: the own Twitter-profile-photo is darkened during 17:00 and 20:00, the daily peak time of energy consumption.

The name of this app is a wordplay : Setsuden (節電) in Japanese means “conserve electricity.” Therefore, setsudener can be translated as, one who conserves electricity (learned here).

This app reminds me of the Earth Hour initiative, which asks people to switch off all eletronic devices on a certain day and time.

Especially in the context of my current class about integrating energy consumption into the social reward system the symbolic aspects might be an interesting approach…

(via BerlinerGazette)



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