Don Norman on Consumer Electronics May 14, 2007Posted by reto wettach in innovative interfaces.
In this exciting article about Apple’s design approach, Don Norman, who used to be VP of advance technology at Apple from 1993 to 1998, says:
“The hardest part of design, especially consumer electronics,” says Norman, “is keeping features out.” Simplicity, he says, is in itself a product differentiator, and pursuing it can lead to innovation.
Rolston agrees. “The most fundamental thing about Apple that’s interesting to me,” he says, “is that they’re just as smart about what they don’t do. Great products can be made more beautiful by omitting things.”
Is a good quote to the way I think about interaction design.