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Nice Analogy May 15, 2007

Posted by reto wettach in theory.

Mark Weiser, one of the most important thinkers related to Physical Interaction Design, used a nice analogy for computers in his ground-breaking text “The Computer for the 21st Century“:

It [the computer] is approachable only through complex jargon that has nothing to do with the tasks for which which people actually use computers. The state of the art is perhaps analogous to the period when scribes had to know as much about making ink or baking clay as they did about writing.

This was 1991 and is still true today – there is still a lot to do for us!

Don Norman on Consumer Electronics May 14, 2007

Posted by reto wettach in innovative interfaces.

In this exciting article about Apple’s design approach, Don Norman, who used to be VP of advance technology at Apple from 1993 to 1998, says:

 “The hardest part of design, especially consumer electronics,” says Norman, “is keeping features out.” Simplicity, he says, is in itself a product differentiator, and pursuing it can lead to innovation.

Rolston agrees. “The most fundamental thing about Apple that’s interesting to me,” he says, “is that they’re just as smart about what they don’t do. Great products can be made more beautiful by omitting things.”

Is a good quote to the way I think about interaction design.